| PUBLICATION IN BUSINESS TODAY SEPTEMBER 15 2002
Pets Transportation
Cramped cages, no one trained to handle a medical emergency, and unreliable delivery schedules have made life hell for anyone who ha ever had to transport a pet. Now, Jetex Oceanair, a kolkata - based freight-forwarding company has the answer a premium logistics service focused on pets, Jetex will use special crates imported for the purpose and trained handlers will accompany the pets to the point of delivery.
The idea came to Jetex Executive Director Jaideep Raha when his dog died last year and he was looking to import another one." I realised (then), how inadequate the facilities for taking care of pets were". The service isn't cheap: apart from freight, pet-owners will have to pay handling charges of 200 percent and refundable deposit of Rs.1500. for instance, it would cost Rs. 4500 plus deposit to transport a fully grown Labrador from kolkata (where the service is currently available) to Mumbai. That isn't cha, but with most pet owners willing to pay that little extra to ensure their best friend's comfort, Raha hopes to do business worth Rs.1.8 crore in this year and that's just cats and dogs.
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